ByteDance

TikTok Launches BTS ARIRANG Experience for Global Fans

TikTok has launched the 'BTS ARIRANG In-App Experience' globally, a dedicated in-app destination celebrating the return of the K-pop group BTS and their new album 'ARIRANG'. The experience allows fans to unlock exclusive content, play games for sticker packs, use custom effects, and learn about an upcoming Netflix live event. This initiative leverages BTS's massive TikTok presence to deepen fan engagement.

Gaxos.ai Partners BytePlus for AI Video Technology Integration

Gaxos.ai has entered into a partnership with BytePlus, the enterprise technology division of ByteDance, to utilize its advanced AI video technology.

TikTok Launches In-App Oscars Hub for Awards Season

TikTok has launched a new in-app Oscars hub, available in 15 regions globally, to facilitate community engagement and conversation around the 98th Academy Awards. The hub integrates official @Oscars content and allows posts to link to a dedicated Detail Page featuring related creator content, enhancing discovery and discussion of awards-related videos.

TikTok and Apple Music Launch 'Play Full Song' Feature

TikTok and Apple Music have partnered to launch 'Play Full Song,' a new feature allowing Apple Music subscribers to listen to full tracks discovered on TikTok directly within the app. This integration aims to bridge the gap between music discovery and listening, enhancing artist reach and fan engagement by enabling immediate full-length playback and playlist additions.