Bilibili reports Q4 2025 user metrics, including 113M DAUs and 366M MAUs, alongside detailed financial results for the period.

Official TitleBilibili Reports Q4 2025 Business Highlights and Financials

Bilibili·Enterprise Software & Workflow Platforms·Mainland ChinaFinancial ResultsPremium Signal
Mar 2, 2026
Indexed Mar 17, 2026
2 min read
Official SourceBilibili ir (zh-cn)Originalir.bilibili.com
The Change

Bilibili reports Q4 2025 user metrics, including 113M DAUs and 366M MAUs, alongside detailed financial results for the period.

Why It Matters

The disclosed user metrics provide insight into Bilibili's engagement and growth trajectory in the Chinese video community market. Sustained DAU and MAU growth, coupled with paying user numbers, are critical indicators of the platform's monetization potential and user stickiness. These figures are vital for investors to assess the company's performance against market expectations and competitive landscape, influencing future investment decisions and valuation.

Key Takeaways
1

Q4 2025 DAUs reached 113 million.

2

Q4 2025 MAUs reached 366 million.

3

Q4 2025 MPUs reached 36 million.

Regional Angle

Bilibili is a leading video community platform primarily serving young generations in China. Its user growth and engagement metrics are directly reflective of trends within the Chinese digital entertainment and social media sectors.

What to Watch
1

Q4 2025 MPUs reached 36 million.

2

Average daily time spent was 107 minutes.

Based on official company source. SigFact extracts and structures signals from verified corporate announcements.
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