Bilibili reports first annual profit in FY2025, driven by 23% advertising revenue growth to RMB 10.06 billion and a 10% increase in daily active users.
Bilibili's achievement of full-year profitability signals a successful strategic shift towards monetization and operational efficiency. The strong growth in advertising revenue, despite a competitive market, demonstrates the increasing value of its young and engaged user base to advertisers. This financial turnaround could enhance investor confidence and provide more resources for content acquisition and ecosystem development, solidifying its position in China's digital entertainment landscape.
Bilibili achieves its first full year of GAAP profitability in 2025.
Full-year advertising revenue grows 23% to RMB 10.06 billion.
Daily active users increase by 10% to 113.0 million in Q4 2025.
Daily active users increase by 10% to 113.0 million in Q4 2025.
Gross profit margin for fiscal year 2025 improves to 36.6%.
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