Fuji TV, bilibili, and Tokai Television are co-producing a live-action drama series based on 'Link Click,' marking Fuji TV's first international terrestrial drama co-production.

Official TitleFuji TV Accelerates Global Strategy―First International Co-Produced Terrestrial Drama―A Three-Company Co-Production with bilibili and Tokai Television

Mar 12, 2026
2 min read
Official SourceOriginalfujitv.com
The Change

Fuji TV, bilibili, and Tokai Television are co-producing a live-action drama series based on 'Link Click,' marking Fuji TV's first international terrestrial drama co-production.

Why It Matters

This collaboration marks Fuji TV's strategic pivot towards global content production, leveraging popular Chinese IP to expand its international footprint and diversify revenue streams beyond domestic markets. For Bilibili, it signifies a critical step in elevating its original content to a global audience via traditional broadcast, enhancing its brand prestige and competitive edge against regional streaming giants. This partnership sets a precedent for cross-border IP adaptation and distribution, potentially influencing future content strategies and market share dynamics in the APAC media landscape.

Key Takeaways
1

Fuji TV expands global reach by co-producing its first international terrestrial drama, diversifying content and revenue.

2

Bilibili elevates its original IP 'Link Click' to a global broadcast audience, enhancing brand and content value.

3

Monitor increasing cross-border media partnerships for IP adaptation and international content distribution trends.

Regional Angle

This partnership highlights the growing trend of Japanese broadcasters collaborating with Chinese tech giants to tap into the vast APAC content market. It strengthens Bilibili's position in IP monetization and global reach, while Fuji TV gains a foothold in China's lucrative entertainment sector, potentially challenging regional streaming competitors like Tencent Video and iQIYI. It also sets a precedent for future cross-cultural IP adaptations across East Asia.

What to Watch
1

Monitor increasing cross-border media partnerships for IP adaptation and international content distribution trends.

2

Fuji TV expands global reach by co-producing its first international terrestrial drama, diversifying content and revenue.

Based on official company source. SigFact extracts and structures signals from verified corporate announcements.
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