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The disclosed user metrics provide insight into Bilibili's engagement and growth trajectory in the Chinese video community market. Sustained DAU and MAU growth, coupled with paying user numbers, are critical indicators of the platform's monetization potential and user stickiness. These figures are vital for investors to assess the company's performance against market expectations and competitive landscape, influencing future investment decisions and valuation.
Q4 2025 DAUs reached 113 million.
Q4 2025 MAUs reached 366 million.
Q4 2025 MPUs reached 36 million.
Bilibili is a leading video community platform primarily serving young generations in China. Its user growth and engagement metrics are directly reflective of trends within the Chinese digital entertainment and social media sectors.
Q4 2025 MPUs reached 36 million.
Average daily time spent was 107 minutes.
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